Archive for the ‘Marketing Solutions’ Category

Online Outsourcing

Thursday, April 26th, 2012

If you find yourself working for 14 hours a day, weekends included, yet there’s so much more you want to do as your profits depend on your production rate, then chances are, you’d really love what we will discuss in this article.

How does improving your production while spending less hours of work sound to you?

Fantastic, right?

This is possible through outsourcing, and more and more internet marketers are quickly realizing the value of this option in increasing their bottom line earnings. Case in point: have you noticed the proliferation of PLR websites these days? There are a lot of membership websites offering 100, 300 and even 1,000 articles per month, not counting the multitude of PLR bonuses they include, like eBooks, special reports and suppletory graphics. Most of these membership websites are owned and operated by one person. Now how can such a person write all those materials within 30 days?

Alas, this is the secret that quite a number of internet marketers have held on to until 2003.

It’s called outsourcing.

Outsourcing is defined as the hiring of third party service to fulfill some of the needs of your business. These services vary. They can be in the form of writing, programming, graphic arts, web design, consultancy, help desk management, and the likes. You can even outsource the everyday functions of your online office to a digital secretary, if you wish.

Outsourcing has outstanding benefits:

– You can accomplish more in less time. Profit always depends on your productivity rate. By hiring people to help you “produce,” you’ll be able to grab every opportunity that comes your way. Whereas you may have turned down some of these opportunities before because your workload cannot accommodate them, you won’t have to do so anymore since you can always hire people to help you out.

– You can earn more. Since you’ll be producing more within a certain period of time, your profit level is sure to soar.

– You can rest more. You can say goodbye to those 14 hour workdays that even consume your weekends most of the time. In fact, you can choose to rest most of the time, and simply study the works submitted by the people you have chosen for the job.

It goes without saying that being successful with outsourcing entails finding the right freelancer for the work you’re planning to delegate. Finding freelancers is quite easy. There are a lot of people looking for work in the World Wide Web. You can simply post an ad in a well visited classifieds website like www.craigslist.com or you can choose to open a project request and accept bids from freelancers through the services of websites like www.rentacoder.com , www.guru.com , www.elance.com , orwww.getafreelancer.com .

But even if you try out these channels, you’re not guaranteed about the quality of the work that will be accomplished by the freelancers you will choose.

Much of the assurance you’ll need can be derived even before you hire their services, by practicing some basic due diligence:

– Study their credentials. Demand that you see their portfolio, or at the very least, a sample of their previous work. Then determine if such quality is right for your needs.

– Often, you’ll get what you will pay for, so never make the going rate your primary consideration. It is a factor, of course. It’s just not the foremost factor that should help you decide.

– Ensure that your interests are protected by agreeing that all the rights to the works that will be submitted shall belong to you upon completion of the transaction.

– Always check that the works are original, and add a clause that the freelancer will indemnify you for damages that may be caused by submitted projects that will violate existing copyrights.

You will quickly discover that in order to make your business blossom into an empire, you will have to consider outsourcing.

Mobile Blogging is on the Cutting Edge

Wednesday, April 25th, 2012

Mobile blogging is an exciting phenomenon that is sweeping the blogosphere. One of the reasons why a lot of bloggers are attracted to the medium of blogging in the first place is that they enjoy being able to make frequent updates and posts that keep all of their visitors up to speed with current situations. Mobile blogs, or “moblogs,” take this to the extreme by allowing users to post things literally as they happen. This new wave of moblogs and mobloggers keep web surfers up to date with good and bad events of importance as they occur all over the world, helping to make international communication faster and more accurate.

Many people feel that the limitations of blogging have a lot to do with geography. After all, there is only so current that a blog can be when you need to run home and boot up in order to update it. However, mobile blogging marks the beginning of an thrilling new era when web-based communication can happen spontaneously from any location. Moblogging devices mean that there is almost nowhere on the planet that remains off-limits for bloggers.

Mobile blogging is still in its infancy because the technology that makes it possible has only recently hit the global market. The first moblog technology became available over a decade ago, but it is only the past two or three years that mobile web devices have become user-friendly enough to appeal to most consumers. As camera phones and other mobile technology become more popular, more and more bloggers are getting away from their desks and are hitting the streets. Moblogging is becoming much more widespread that it was even a few months ago, and mobloggers are quickly attracting a lot of attention with the blogging community. It is not yet clear whether moblogs will become the dominant kinds of blogs in the years to come, but the current trend seems to imply that moblogs are here to stay.

Mobile devices make it possible to blog from the sites where current events are unfolding, which is one of the reasons why mobile blogging has so much thrilling potential to revolutionize the blogosphere. A moblogger with a camera phone can post blog entries from, say, the foot of the podium at a presidential speech, or from the stands during the final moments of the world series. This enables bloggers to experience the same real time thrills that live television coverage provides, but in a more democratic medium. The combination of mobility and individual control that moblogging provides certainly places mobloggers on the cutting edge of today’s communications technology, and it is hard to imagine that the number and prestige of moblogs will not continue to grow in the coming years.

How To Generate Social Traffic

Wednesday, April 25th, 2012

Nowadays, getting your website included in the top search engine results is not the only way to drive more traffic to your website. Search engine optimization still helps, yes, but it’s not the only alternative to focus on. Now, with the escalating growth and popularity of social websites, it’s important that your website gets a piece of the social cake, too!

Understanding What Makes Up Social Traffic

A lot of people are still confused with what exactly makes up social traffic. While there are many varied definitions you can obtain online, most, if not all, will agree that social traffic generally includes those coming from social media, such as blogs and forums, social news and bookmarking websites like Del.Icio.Us, Digg, Reddit, social networking websites like MySpace and Facebook, and lastly any other product of Web 2.0 such as Amazon Review or Yahoo Local.

Thus, any traffic you obtain from such sites can be immediately classified as social traffic. Furthermore, if we’re to base things on that principle, it is also safe to derive that social traffic is generated more or less by the preferences of other people since it is the users of such websites like Digg and MySpace that had made the choice to link to your website.

How To Generate Social Traffic

Now that you know where you’ll be able to get social traffic from, here’s how to generate it for your website.

Know What Makes People Come Back

It doesn’t matter if the people who have just visited your website didn’t get any of the products or services offered in your website. What matters is ensuring that they’ve left with the intention to come back. Social traffic will continue to pour in and don’t worry, those hits will eventually be converted to online profit, if you also continue giving them what they want. Ask yourself then: what made those people bookmark or link to your website? If you know what that is, can you give them some more of it?

Know Who You’re Talking To

It is easier to generate social traffic if you know what particular market segment they represent. Knowing who they are will consequently help you learn what they may or may not like in your website and take the necessary steps to ensure that your website is as pleasing as possible to them.

Look For The Catch-All Bait

Yes, it’s okay to create several variations of a particular topic to ensure that the different sectors of your target market will easily understand what you’re talking about but it’s just as important to create content that’s universally attractive. Don’t spend all of your time thinking up the many different ways you can sell glass doors when you need to concentrate first on selling doors.

Use Eye-Catching Headlines

Yes, using a huge font size and a glaring font color can make your headlines eye-catching but we mean it figuratively. Use words that instantly grab your readers attention. Use words that are powerful and have great impact. Why use nice, for instance, when you can go as far as beautiful? Why use increase when you can use the term soar? This tip works for all kinds of sources of social traffic. With eye-catching headlines, you succeed in making a person stop whatever he’s doing just long enough to read more of what you have to say.

Make An Impressive Profile

This will work with all kinds of social traffic as well. Blogs, forums, and social networking websites all let you create a profile. Take advantage of this to let readers know more about you and most importantly of all, use your profile page to convince people to read more of your content.

Be The First!

This tip works best with social news websites like Digg and Reddit. It’s very important to be the first to write about the latest topics concerning your websites industry. If you are selling pet supplies, for instance, then news like purported toxic contents in a popular dog food brand would be something you can certainly write about. If you’re the first to write about it, more people will be able to link to your work since it’s the first thing they’ve seen and able to use as reference in their own writings.

And if you’re not the first to write about a particular topic, try at least to be the first to use a different perspective on the topic. That can certainly work as well!

Why Search Engine Spiders Can’t Index Your Pages

Tuesday, April 24th, 2012

HTML Problems Can Prevent Indexing
This is a common problem. Yourweb designer has created a beautiful page with nice graphics and great Flash animations. Unfortunately, it seems that search engines won’t list your website no matter what you do.

This can have several reasons:

1. The HTML Code Of Your Web Pages Is Meaningless To Search Engines
Search engines use very simplesoftware programs to index your web pages. A web page that looks great to the human eye can be totally meaningless to search engines.

Search engines cannot see content that is presented in images (GIF, JPEG, PNG, etc.), Flash elements, JavaScript and other script languages or other multimedia file formats.

If you use JavaScript links for your website navigation then search engines might not be able to find your website page.

Solution: Check your web pages with a search engine spider simulator. Spider simulators will show you how search engines see your web site.

If you use IBP’s search engine spider simulator, you can even enter the name of the spider, so that you can test if Google and Yahoo get different results when they visit your web pages.

2. The HTML Code Of Your Web Page Contains Errors
Some HTML errors can prevent search engine spiders from indexing your web pages. While most search engine spiders can deal with minor code errors, some of them will send faulty information to search engine spiders.

For example, your web page could contain a tag at the top of the page that tells search engines “the web page ends here” although your main content has not been reached.

Solution: Check the HTML code of your web pages with an HTML validator tool. You can find an HTML validator in the free IBP trial version.

3. The HTML Code Of Your Web Pages Doesn’t Contain The Right Elements
If you want to get high rankings for a special keyword then this keyword must appear in the right places on your web page. For example, it usually helps to use the keyword in the web page title.

There are many other elements that are important if you want to have high rankings.

Solution: Check the HTML code of your web page with IBP’s Top 10 Optimizer. IBP’s Top 10 Optimizer compares your web page with the top ranked pages and it will tell you in detail how to change your web page so that it can get top 10 rankings.

4. Your Web Server Sends The Wrong Status Codes
Some web servers send wrong status codes. When a search engine spider requests a web page from your site then your server sends a response code. This should be the “200 OK” code.

Unfortunately, some servers send a “302 moved” or even a “404 not found” response code to the search engine spiders although the web page can be displayed in a normal web browser.

In that case, search engines will think that the web page doesn’t exist and they won’t index the page.

Solution: Use the search engine spider simulator to find out which response code your web server returns to search engines. If the response code is not “200 OK”, IBP’s search engine spider simulator will return a warning message. ( Editor’s Note: You can also check your status code with our free HTTP ServerResponse Code Checker )

If you want to get top rankings on Google and other search engines then you must make sure that search engines don’t misunderstand your pages. Use the tips above to make sure that search engines see what you want them to see.

Maximize the Use of Domain Names in Your Web Marketing

Tuesday, April 24th, 2012

Many companies have one website when they should have several and developing a domain name strategy is often overlooked in the effervescent enthusiasm of new business start-ups. We have to ask ourselves “What is a domain name anyway? How can this factor in to help with the marketing”?

A domain name is an important identifier in the fickle world of the Internet…it’s the first thing a search engine will read, it’s your nickname to Google, Yahoo, and the others – you’re not communicating with potential customers at the page retrieval stage, the domain name is talking to the spider indexing it with the page content so it should make very clear what you are offering. The information is being tossed in a bin – the index – for quick recovery later when the content matches a search term.

The search engine won’t catch your obscure jokes and puns; it’s interested in search terms so it’s best to be direct when naming your website. You will likely have competitors who use the industry keywords consciously for marketing effect in their domain names so you should reserve and park those that are enviously good but still available to cut down on the competition. Some sectors have a limited number of major keywords, such as “condo sales’ and ‘real estate’ so it’s a good idea to put aside a few hundred for tying up good URLs when a single sale could make the difference of many thousands in potential commissions.

There are free keyword tools such as Web CEO Online that will allow you to do a keyword analysis; this will help suggest terms to include in your domain name. Two to four words is the best length, for example: ‘petes-usedcars-cleveland.com’ would work better than ‘petes-bargain-ranch.com’ to make clear to the search engines what the public can find. There may be a giant sign on the lot saying ‘Pete’s Bargain Ranch’ but there’s no law saying you have to buy that when you register domain names.

Websites can be built for a few hundred dollars so a company can take advantage of a popular name on one home page and have another website built especially for SEO promotion with a keyword domain name. Putting unique content on the pages and linking them together will increase visitor traffic. In addition, a .tel site can be built easily and linked into the SEO work: the more whole domains carrying content you can put into circulation, the better the pages will rank, and the effect will get better all the time.

You may be in a sector where newcomers are putting up websites all the time. If there are only a few major keywords it can be worthwhile to make a list of a half-dozen domain names you wish you controlled, and then see if they are available when you go buying domain names. You might do well to reserve them for five years and park them. The cost would be around three hundred dollars but putting some money into domain name registration would be a wise investment.

If you are promoting your site with SEO it is recommended that you reserve the domain for the maximum ten years if possible to get higher consideration from search engines. The effort of locking up the domain name tells the search engines that your website is a permanent business and this establishes legitimacy, earning your pages higher ranking.

Today’s Internet Marketing Beginners Are The Millionaires Of Tomorrow

Tuesday, April 24th, 2012

Crucial methods of Internet marketing for beginners include vast categories such as networking, branding and advertising generally. This article attempts to break down a big topic that could have your mind spinning at the outset into smaller, a lot more accessible pieces of info you can quickly wrap inmind around.

Job security… What’s that?

about a generation ago, there was once such a thing as “job security.” Now, it’s kind of a thing of the past. One of the main reasons is because the planet is changing rapidly, because of the Net. Social media, mobile apps, blogs and so a number of other opportunities have popped up like rubber trees in a rain forest, all offering friendly small tentacles to reach out and be connected to the world. So nowadays, the entire world is opening, at lightning speed.

The world isn’t just opening up for you, however. It is opening to any or all your competitors, too! That means that it is up to every individual to find their place in the planet, which includes fertile cyberspace, take a firm stand and put down roots which will grow and prosper.

Personal Branding

This ought to be the first step in Internet marketing for beginners. Personal branding is probably the most crucial characteristic of your business, whether it’s a service you are offering, items you are selling, or just your dazzling smile and winning personality.

Your personal brand is all about your passion. What do you want about your life? What holds your interest? Sit down and create a mission statement, goal or vision for the future. Hone in on the way you interact with the world.

Examples:

• I am inspired by Yoga and oriental healing methods, and I teach classes and provide consultations and alternative healing sessions. I personally use my outgoing nature to gain benefit with consumers, making them my buddies.

• A man with a scientific bent along with a love of music, I’ve turned both of them into a lucrative business tuning pianos.

• My creative nature may be the side of me I consider most important. It helps me in each and every private and business interaction.

Now you see your self much more clearly, the world will too!

Marketing Products

Offline and online marketing are very different approaches to marketing your products or services, and in today’s world, both of them are important. Online marketing, for beginners or old hands, is composed of a cornucopia of possibilities, from your marketing plan to your website marketing decisions.

With the planet at your fingertips, as it is these days, you might feel at a loss for the sheer scope of information you’re asked to wade through on your Online marketing quest. Remember that every journey starts with a single step, and ensure you’ve got a roadmap before you take it!

Internet affiliate marketing

Whenever you enlist the help of other people on-line to sell your products or services, you’re using the basics of affiliate marketing. Here are 4 terms that you should become familiar:

• The merchant: Whoever produces the product or service to sell
• The network: The method used to promote the business
• The affiliate (AKA) the publisher: The “middleman,” or the individual who promotes the merchant’s product or service
• Affiliate links: The links that connect a user who clicks these to some other internet site

You can see right now, dear internet marketing beginners, that there’s a lot to do to prepare yourself. And Did you notice, though, how much you accomplished, just by reading this article? Pat yourself on the back.

Making Use of Simple E-mail Marketing and Advertising Methods

Tuesday, April 24th, 2012

Creating a profitable e-mail list is not something that can magically occur. You will not find a secret method that only a choice few individuals know about. Insider secrets? None of these either. To develop your list (even if the secret methods to exist) you will need to complete something else which will actually work. Anyone that builds a successful e-mail advertising list builds a solid foundation before anything else happens. Building a list that is profitable begins with using methods that have been used many times before that actually work. What distracts most people from utilizing time-tested methods are shiny objects that show up beckoning our attention and money. They are called tried-and-true because they have a profitable repeatable track record. Now let’s look at some strategies that you should always remember.

If you use segmentation as a strategy, you’ll be able to build your list efficiently. If you’ve got an autoresponder, the best method to segment your list is by moving customers from the “prospect” list to the “buyer” list automatically. Different autoresponder messages should be used for follow-up. When individuals buy from you, it is not in your best interest to market the identical item to them once they have already made the purchase. Doing this will cause them to unsubscribe. The proper course of action is to encourage them to stay in touch, and also thank them for the purchase they just made. It’s easy to perform with a segmented list on your autoresponder. You can do this with most subscription-based autoresponders. Don’t ever utilize the free e mail blast contributors. Sending out emails and auto responders is free of charge with some companies. This seems to be a really nice deal. Who doesn’t enjoy free stuff? Nonetheless, these “free” services aren’t even worth being free. They will come up with a new verbal style for your emails. They will fail to send them out at the best time. They may not even transmit them to the right recipients. You should utilize a trustworthy service, such as Aweber, if you want to be dependable and consistent in getting nice outcomes from your online marketing and advertising. The greatest services will give you a fee trial, but after that they will require a small payment each month.


Most importantly, stay in contact together with your list. There is a disparity between not engulfing people and being totally distant. Unless it really is really important, your instincts may tell you not to e-mail. When it comes to selling, this is spot on nonetheless you still require to communicate usually. The simplest strategy for doing this can be to send out a statistically based newsletter periodically. You should get in touch often. You shouldn’t put things up for sale very often. Keep that percentage in mind and you should be alright. Whenever things commence to obtain overwhelming, acquiring back to fundamentals is a nice idea. Regardless of what you are trying to accomplish, this really is accurate. Build some good groundwork for yourself, as you might want to come back frequently when you know how effectively it serves you. The recommendations in this article are just a begin. While you are gaining knowledge and laboring and slipping up on things (and fixing those), you’ll be forming a solid foundation of fundamentals which you can make the most of whenever you need to.

3 Tips for Marketing on Social Networks

Tuesday, April 24th, 2012

Marketing on social networks requires more of a focus on the human element since its more about building relationships then it is your technical knowledge. There’s no way around it, social networking for business requires building trust with others which requires time and interpersonal skills. You notice I did not say effort since making ‘friends’ should be more an act of enjoyment and not regarded as labor!

In order to get the best results when social networking for business here are 3 things you will need to do.

Exercise Patience

Take off your selling shoes and pull up a chair so you can get to know people. Building relationships is an absolute must to even get notice on any social sites and as you know this takes time. Even if you are only social networking for business time must first be taken to develop some type of bond with others or you will be invisible to them and useless to your business!

Establish Credibility

The bonds you do develop need to be meaningful insofar as maintaining a knowledgeable, professional and always helpful profile. For any marketing attempts to be successful people must first have some confidence that you know what you are talking about and that your intentions are good and not all business. Your best results will come ONLY after you have taken the time to develop this good reputation with others.

Develop Trust

The most important ‘component’ of the reputation you develop is trust! As touched upon above your reputation must be a positive one that reflects credibility but building trust is just as, if not more important. If people can not trust in you then any efforts you put into social networking for business will be wasted. People can not be expected to part with their hard earned money if they lack faith in you so obviously building trust is a priority. The best way to achieve this trust is to make a habit of being helpful or freely offering any type of information that may be of use or interest to others. Do so without any expectations of receiving anything in return and people will quickly regard you in a trustworthy manner. Besides, it feels good to be helpful to other!

There is no need for technical skills when marketing on social networks just simply be willing to pull up a chair and stay for a while. Tapping into the viral potential of these communities will require building relationships with others first and this will take time and patience. By building trust with people in this way simply makes it easier to effectively promote to them in the future. It is very important to remember these are in fact social communities therefore your acceptance MUST precede any marketing efforts. Once this acceptance is earned by following the 3 suggested steps above it will make social networking for business a breeze for you!

Can Internet Marketing Be a Long Term Business?

Tuesday, April 24th, 2012

Here is the basic honest truth: most of the people get into Internet Marketing because they are convinced it is an easy way to earn quick money. Their approach is to make a fast website, put up some advertising and a few affiliate links and then sit back and watch while they earn real cash. There are a large amount of individuals who do this and also earn lots of money on the internet. But what if you want more than some extra or even quick cash (quick cash, naturally being a misnomer)? Can Internet Marketing really be leveraged to produce a worthwhile and long term career?

The quick and dirty answer is that yes, you are able to make Internet Marketing your long term and sustainable career. You only need to take on the project properly. The procedures and programs you use to build something to earn fast money are not all that different than the methods and systems you will use to build long term profits. So what would you do if you need to develop a sustainable career on the internet?

It is very important that the first thing you do, in order to earn long term money online, is accept the fact that you are going to have to do real work. You will have to do actual and real work on a daily basis and you will have days when you feel fantastic about what you do and days when you wish you could find something else to take on. This causes it to be just about like every other occupation that is out there. If you want to produce lasting cash flow by working lots right now and not at all later on then you are going to be in for a rude awakening in a little while. So be ready to roll up your sleeves and get to work.

There are a few ventures that lend themselves much better to a long term career than others will. Affiliate marketing, to use one example, is a great task for someone who wants to earn money on a part time basis or to supplement your already existent income. Is it truly possible to earn a full time income in this manner? You could if you pick out only the right products and then work like crazy to promote them. A far better approach, nevertheless, is to create your own products or websites and then promote those. This gives you full control over the projects you take on and how you accomplish them. And you will end up more likely to stick with it in the long run. If you want to give a service on the web this works much the same way. Writers, for example, need to create websites for themselves and create portfolios that they can point to as examples of their work.

Finally, perhaps the most significant thing that you need to recognize is that, when you want to build a long term and reliable income on the internet, you need to truly dedicate yourself to your task. You might have fun and feel rewarded by your efforts but first you should tell yourself “yes, I really want to do this.” Making a half hearted effort is not about to get you anywhere.

Thursday, April 5th, 2012


What is Sienar Technologies?  We are an internet marketing company specializing in pay per click and pay per view campaigns which drive quality traffic to advertisers.  As 2012 moves forward we will also be focusing on mobile marketing.  Bookmark this site to stay informed of our progress and keep up on the detailed information that will help you make money in the mobile marketing world.